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Effect of Information and Communication Technology on Factors Causing Competitive Advantage in Small Industries

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Author Affiliations

  • 1East Azarbaijan Science and Research Branch, Islamic Azad University,Tabriz, IRAN
  • 2Department of Management, Bonab Branch, Islamic Azad University, Bonab, IRAN
  • 3Department of Management, Payam Noor University, PO BOX 19395-4697 Tehran, IRAN

Res. J. Recent Sci., Volume 3, Issue (11), Pages 23-30, November,2 (2014)

Abstract

The present study aims at evaluating effects of information and communication technology on factors causing competitive advantage in small industries of East Azerbaijan Province. According to Hill and Jones model, competitive advantage factors have been defined as supremacy in innovation, quality, accountability to customers, and efficiency. Statistical population of the present study was consisted of managers of small industries of East Azerbaijan province (n=2713). According to Cochran formula, the statistical sample size was estimated 337 persons. The statistical sample was selected using stratified randomized sampling method. The questionnaires were collected and the data was summarized and classified using descriptive statistical methods. Regression test was used to test the research hypotheses. Results of the study indicate to confirmation of all hypotheses. In other words, information and communication technology affects factors causing competitive advantage in small industries of East Azerbaijan Province.

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